New Consumer Products / Pork / Turkey / Deli

John Morrell, Cracker Barrel Old Country Store partner on line of licensed meat products

January 27, 2014
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Cracker Barrel Old Country Store, Inc. announced that the first shipments of products made available through their licensing agreement with John Morrell Food Group, a subsidiary of Smithfield Foods, began shipping.


The products, sold under the CB Old Country Store brand, include maple and smoked bacon, spiral ham and four types of lunch meat: oven roasted turkey, smoked turkey, smoked ham, and honey ham. All are high-quality, delicious products that consumers will be able to purchase as part of their regular shopping experience and enjoy in their own homes. Cracker Barrel Old Country Store, Inc. and Kraft Foods Group Brands LLC have executed a stipulation that allows Cracker Barrel Old Country Store, Inc. to enter the marketplace using the CB Old Country Store logo to label licensed products without violating the preliminary injunction issued by the United States District Court barring Cracker Barrel Old Country Store, Inc. from using the CRACKER BARREL mark on any food products sold in grocery stores.

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