Ruiz Foods celebrates 50 years of success in 2014 and has taken a page from its history to rekindle the innovative spirit that had carried it in the past.
When assessing the future, sometimes it makes sense to return to your roots — trace back your history to understand from whence you came, to see where you might go in the future. Sometimes, it makes sense to return to what worked best in the past, and alter those approaches to meet the needs of today. This concept holds up in business, life and even in the movies — having been the central theme to the 1980s cult classic “Back to the Future.”
Although it doesn’t take 1.21 gigawatts to produce taquitos, burritos and other frozen Mexican foods, Ruiz Foods has adopted this concept — having gone “back to the future” to rekindle the innovative spirit that carried it through its 50 years in business.