Despite its standing as one of Canada’s top meat processors and one of the most technologically savvy processors in North America, Cardinal Meat Specialists has never rested on its laurels. If anything, the Brampton, Ontario-based processor has pushed even harder, adding on new capabilities and investing in — or developing — new technologies. As a result, the company feels it is perfectly placed to capitalize on the latest industry trends.
“With economies being what they are, people are looking for cost-effective products, but they’re not willing to trade down to a TV dinner,” says Cardinal president Brent Cator. “We’ve seen restaurants and retailers looking for more custom products. They’re looking for fresh, and they’re looking for products that don’t have additives or preservatives — and the products have to taste great.