Meat and Poultry Industry News

Omaha Steaks introduces Steaklover Rewards customer loyalty program

May 28, 2014
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Omaha Steaks has announced the launch of a newly created customer loyalty program, Omaha Steaks Steaklover Rewards. This new loyalty program is designed to reward customers through a points based program, where they can earn points by purchasing products, in addition to non-transactional engagements like referrals and social sharing.

Points are accumulated when shopping and can be redeemed for product rewards or used when checking out for discounts on the overall purchase. Members will receive a monthly statement via e-mail indicating the points they have earned and accumulated, in addition to promotional e-mails offering additional points generating opportunities and exclusive offers for Steaklover Rewards members only.

Steaklover Rewards Members also will:

  • Be invited to be the first to try new products
  • Receive free gifts with purchases
  • Be eligible for "members only" special perks

In addition, there will be a premium membership tier for those customers who spend $300 or more in a year. Steaklover Rewards Premium Tier members will receive:

  • More points on every purchase
  • Insider access to Omaha Steaks Executive Chef, Karl Marsh
  • Free birthday dessert

Steaklover Rewards is debuting online and will be expanded to the company's Telesales and Retail divisions in late June.

"Our new Steaklover Rewards loyalty program is our way of showing our appreciation and sharing the love of steak and gourmet foods with our family of customers," said Senior Vice President Todd Simon. "The program is free and easy to use and the rewards are simply delicious."

Source: Omaha Steaks

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