Meat and Poultry Industry News

Ball Park Brand teams up with Destination America and Discovery Digital Networks' Patrick Norton in search of America's Finest Grill Master

August 20, 2014
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With the summer grilling season in full swing, Ball Park brand, the maker of the Park's Finest frankfurter, is giving Americans another reason to fire up their grills and celebrate all things grilling. Teaming up with Discovery Communications' Destination America and Discovery Digital Networks' DIY tech expert Patrick Norton, Ball Park brand announced today the launch of its Finest Grill program, inviting grill masters nationwide to compete for the ultimate grilling prize - the Finest Grill - a fully customized, Americana-themed grill that sits atop a 19-foot trailer and is equipped with beer taps, a wireless sound system with Bluetooth control, custom seating to fit eight, and more. The Finest Grill was developed for America's finest hot dog, Park's Finest, a new premium frankfurter introduced by Ball Park brand earlier this year. In addition to the contest, the program includes a three-part web series on DestinationAmerica.com featuring Norton and the TechShop Team building the grill and a mobile sampling tour featuring Park's Finest fromBall Park brand.

"Grilling has always been our passion, and earlier this year we elevated the grilling experience for our consumers by reinventing the hot dog with the introduction of Park's Finest fromBall Park brand. Now, through the launch of the Finest Grill program, we're looking to turn things up a notch and take the grilling experience one step further by casting a nationwide search to find the ultimate grill master worthy of owning America's Finest Grill," said Kristin Kroepfl, director of marketing, Ball Park brand.

Summertime grilling is hailed as one of America's greatest traditions and together with Patrick Norton, Ball Park brand is taking this beloved occasion one step further with the creation of the Finest Grill for the finest hot dog, Park's Finest fromBall Park brand. As part of a three-part web series, Patrick Norton (Revision3's Tekzilla and DIY Tryin) and a team of experts show what went into building the Finest Grill, which sits atop a 19-foot long trailer and is equipped with beer taps, a wireless sound system, condiment station, custom seating to fit eight, and a top-notch, double-wide gas grill. To view Patrick and team in action, from the planning stage to the unveiling, visit http://www.destinationamerica.com/american-food/videos/americas-finest-grill.htm.

"As someone who's always up for a new, hands-on challenge and a lover of outdoor grilling, I couldn't pass up the opportunity to help build America's Finest Grill," said Patrick Norton. "This project brings together everything a grill master could ever need to host the ultimate backyard barbecue or tailgating experience to delight--and be the envy of--family and friends."

Source: Hillshire Brands Co.

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