McDonald’s moves gradually toward fresh burger patties

McDonald’s is announcing that it is phasing out the use of frozen burger patties in its Quarter Pounder burgers by next year. The company said that it will begin using fresh patties in its Quarter Pounders in most of its U.S. locations next year, reports the New York Times.

Becca Hary, a McDonald’s spokeswoman, said McDonald’s would “continue to look at the rest of the menu based on what the customers are asking for.”

She added that the company does not anticipate that the change will affect process of its burgers. The locations in the Dallas/Ft. Worth area and Tulsa, Okla. area, where the fresh burger concept was tested, did not raise prices.

McDonald’s has faced tough competition from the “better burger” chains like Five Guys and Shake Shack, which use fresh burger patties. Fellow SQR chain Wendy’s has long touted its use of fresh beef in its advertising.

Source: New York Times

You must login or register in order to post a comment.

The Meat Industry Hall of Fame was created in 2009 to enshrine the leaders and legends whose visions, skills, and dedication have shaped and sustained the meat and poultry industries.

This new annual reception will celebrate the Meat Industry Hall of Fame Class of 2023 inductees in person during the AAMP American Convention of Meat Processors & Suppliers’ Exhibition in Omaha, Nebraska.