Meat and poultry companies are tasked with the increasingly difficult task of providing all the information that a consumer wants to see when making a purchase decision. The problem lies in the fact that consumers want to know more and more about every aspect of animal production and processing, and there is only so much space on the front of a package. To attract customers, companies are developing creative packages that are attractive and informative, while still keeping the food safe.
Del Terruño is a Holliston, Mass. company that imports grass-fed beef from Uruguay. Thanks to the country’s temperate climate, its cattle are able to stay on a grass diet year-round. Del Terruño’s primary customers have been high-end restaurants, but the company is making a push to expand its retail presence as well. Maria Stearns, sales representative for the company, says that it offers full farm-to-table transparency, which matches the desires of today’s shopper.