'Packed' With Education

‘Packed’ With Education

Opportunities to learn from the experts abound at PACK EXPO.

PACK EXPO International 2006 may feature stunning booths offering attendees an up-close-and-personal look at the latest developments in packaging technology, but attendees can round out their visit to the show by taking part in the Conference at PACK EXPO, a collection of educational sessions and keynote presentations that are a must-see.

The conference runs Mon., Oct. 30, through Wed., Nov. 1, and covers all the topics that are top of mind in today’s marketplace.

Keynote speakers include Harris DeLoach, Jr., chairman, president & CEO of Sonoco Products Co., Dennis McGrew, president & CEO of NatureWorks LLC, and Amy Zettlemoyer and Matt Kistler, director of packaging and vice president, package & product innovations, respectively, for Sam’s Club.

Educational sessions and expert panels are offered in five timeslots each day, covering a wide range of hot topics, from RFID to packaging safety solutions and dealing with taste and odor in rigid packaging to using robotics for palletizing operations, in four distinct session tracks per day. With such a wide scope, the sessions are bound to have something of interest to all attendees.

Each session costs $55 to attend (on or before Tue., Oct. 10), and attendees must be registered to attend PACK EXPO to qualify. After Oct. 10, the fee rises to $75 per session. To register for PACK EXPO or the conference, visit www.packexpo.com.

For full schedule of concurrent educational sessions offered each day, please visit www.pei2006.packexpo.com/exhibitortracks_all.html on the Web.

Packaging That Sells IV

The Packaging That Sells IV Conference, sponsored by BrandPackaging magazine, a publication of Stagnito Communications, and co-located with PACK EXPO, runs Nov. 1 and 2. The conference theme, “Power Your Brand through Packaging,” focuses on the marketing impact of consumer packaging. Attendees will have an opportunity to interact with other brand managers, brand marketers, and package design and development teams interested in the increasingly vital link between packaging and the brand.

The conference features presentations from brand owners and marketers in diverse industry segments who bring new ideas and actionable insights to the field of consumer packaging. It also features BrandPackaging’s Design Gallery, a showcase of the year’s more innovative packages.

Hot topics at the conference include designing for a universal audience, marketing to kids, brand nostalgia, elevating a brand’s image, packaging’s role in the in-store experience and private-label packaging. For more information about Packaging That Sells IV, visit www.packagingthatsells.com.

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