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Meat and Poultry Industry News

Oscar Mayer opens Weinermobile food truck

News Brief Feature
Image credit: Perdue
May 26, 2011
The Oscar Mayer brand is celebrating the 75th anniversary of the Wienermobile vehicle in New York City by unveiling the first-ever, special edition Wienermobile Food Truck. The Oscar Mayer brand partnered with Tyler Florence, Food Network Chef and host of "The Great Food Truck Race," to christen the new vehicle and make a donation to Feeding America, the nation's leading hunger-relief organization. Hundreds gathered in Times Square for a chance to see the Wienermobile Food Truck, get a free Oscar Mayer Selects Beef Frank and enjoy special toppings created by Tyler.

This will be the first time part of the Weinermobile fleet is serving hot dogs. The new Wienermobile Food Truck will be giving consumers a chance to taste Oscar Mayer Selects Beef Franks throughout the summer.

 

"I'm excited to be working with the Oscar Mayer brand as part of the Good Mood Mission because we could all use a little more good in our day. Food trucks definitely put me in a good mood so I'm delighted to help spread some joy with the Oscar Mayer brand by christening the first-ever Wienermobile Food Truck and also making a $50,000 donation to Feeding America," said Florence. "The Wienermobile might be considered the 'original' food truck, but the clever combination of the world-famous Wienermobile with the modern Food Truck, seems like the perfect evolution for a hot dog on wheels and a great way to continue to spread good moods!"

 

Source: Kraft Foods


KEYWORDS: food trucks

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