New Consumer Products / Lamb/Veal

Superior Farms launches new comfort line

superior farms lamb legSuperior Farms continues its innovative development of value-added lamb products with a fall lineup of retail comfort food items. They include a 2.5-pound pre-marinated cook-in-the-bag leg of lamb, a 1.5-pound lamb and beef pre-seasoned meatloaf mix in an oven-ready tray, and a 1.5-pound lamb and beef pre-seasoned classic stew. All items are developed to help make lamb an easy-to-prepare, flavorful and affordable dinner option.  Research from the American Meat Institute shows that breaking these barriers in the mind of today’s shopper should lead to more lamb sales and consumer satisfaction. www.superiorfarms.com

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