Meat and Poultry Industry News

McDonald's global sales increase 7.4% in November

December 8, 2011
KEYWORDS mcdonald's
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McDonald's Corp. announced global comparable sales growth of 7.4% in November. Performance by segment was as follows: U.S. up 6.5%; Europe up 6.5%; Asia/Pacific, Middle East and Africa up 8.1%.

"We're listening to our customers and delivering what they expect from McDonald's by optimizing our menu, modernizing the customer experience and broadening accessibility to our Brand," said McDonald's CEO Jim Skinner. "McDonald's steadfast focus on our customers and our operations under the Plan to Win is driving the sustained momentum of our global business."

In the U.S., the continued strength of McDonald's breakfast daypart, everyday value, the addition of the seasonal Peppermint Mocha to the McCafé line-up, and the Chicken McNuggets promotion drove the 6.5% increase in November comparable sales.

Europe posted a 6.5% increase in comparable sales for November driven by performance in the U.K., France, Russia and Germany. Throughout Europe, an expanding variety of premium and mid-tier products, exciting promotional food and marketing events, and reimaged restaurants enhanced the McDonald's experience and drove the segment's comparable sales increase for the month.

Comparable sales in Asia/Pacific, Middle East and Africa increased 8.1% in November led by Japan and China. APMEA's results were fueled by locally-relevant menus that include daypart value platforms and classic core favorites complemented by compelling customer conveniences.

Systemwide sales increased 9.5% for the month.

Source: McDonald's Corp.

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