Meat and Poultry Industry News / Sausage

Hillshire Farm unveils premium smoked sausage

February 10, 2012
KEYWORDS hillshire / sausage
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For consumers who look to create flavorful, restaurant inspired dishes in their own kitchens, Hillshire Farm introduces Gourmet Creations, a new line of premium smoked sausage that offers wide meal versatility. Slow cooked with real, high quality ingredients, the new Hillshire Farm Gourmet Creations line offers four chef inspired flavors with no artificial colors, flavors or by-products:

• Hillshire Farm Gourmet Creations Chicken Apple smoked sausage with Gouda Cheese: A chicken sausage made with gouda cheese and sweet apples adds the perfect combination of sweet and savory to any meal.

• Hillshire Farm Gourmet Creations Beef & Bacon smoked sausage with Monterey Jack Cheese: A premium beef sausage accented with smoky bacon and Monterey jack cheese. Perfect for those who love traditional meat and cheese flavor profiles.

• Hillshire Farm Gourmet Creations Beef & Jalapeno with Monterey Jack Cheese: A beef sausage with a kick of jalapeno and Monterey jack cheese. Ideal for spicing up any traditional smoked sausage meal.

• Hillshire Farm Gourmet Creations Sweet Italian Style with Peppers and Mozzarella Cheese: A pork sausage featuring traditional Italian seasonings coupled with peppers and mozzarella cheese. A must-have addition for traditional pasta dishes.

“We listened to our consumers, and they told us that they are looking for new options to create great tasting meals at home that are both delicious and affordable,” said Daryl Gormley, brand general manager, Hillshire Farm. “As more consumers are opting to dine in, Hillshire Farm wanted to introduce a product that simplifies the process of creating meals with a sophisticated flair right at home. Hillshire Farm Gourmet Creations meet consumers’ increased desires for unique flavor profiles that can be used in various recipes to create restaurant gourmet dinners without the hefty price tag.”

The newest television spot for Hillshire Farm, launching on Feb. 13, fully showcases the product’s range of flavors that includes a balance of tasty spices and ingredients.  Illustrating the easy ways in which consumers can incorporate Hillshire Farm Gourmet Creations into restaurant style recipes at home, the ad combines colorful animation and images to showcase the product. Created by TBWA\Chiat\Day Los Angeles, the initial launch of the new Hillshire Farm creative will debut with :15 and :30 television spots airing nationally.

Source: Sara Lee Corp.

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