Could 2012 be the year we truly begin redefining the meat department, moving it from a cold, dull and intimidating part of the grocery store to a warm, inviting and helpful destination for meal planning? Why not? Isn’t it about time we took action rather than just giving lip service to change?
It seems like the meat industry has been studying consumer behavior and talking about the same issues and the opportunities they provide for years. However, as an industry we have been slow to make any significant changes that respond to these shifts, as Midan Marketing’s ongoing consumer research shows that consumers are still confused at the meat case.