Industry News

Jimmy Dean introduces Meat-Lover's Breakfast Bowl

America's favorite traditional breakfast sausage brand, announced a new addition to its popular Breakfast Bowl line-up, Jimmy Dean Meat Lovers Breakfast Bowl. The new Meat Lovers Bowl is a convenient, tasty breakfast option made for consumers who are looking for a hearty, satisfying breakfast with protein to start the day, either at home or on-the-go.

This breakfast offering combines the great taste and flavor of Jimmy Dean breakfast sausage, bacon, scrambled eggs, potatoes and cheddar cheese all into one bowl, for a delicious breakfast meal that's ready in just three minutes. Packed with great flavor and made with high quality ingredients, the new Jimmy Dean Meat Lovers Bowl contains 25 percent more meat compared to the leading breakfast bowl, a perfect option for satisfying even the hungriest of appetites.

"Consumers are looking for breakfast options that are tasty and convenient and that will help fuel them for a great day ahead," said Amy Grabow, brand general manager, Jimmy Dean. "The Meat Lovers Bowl answers this need and offers consumers more variety to choose from, while also making it possible to enjoy the traditional breakfast meats and flavors when time is limited during the busy morning hours."

Source: Sara Lee Corp.

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