A new video released by Smithfield Foods Inc. takes on the question of how to feed a growing population. The company notes that the world population is expected to reach nine billion by 2050.

“Everyone involved in agriculture is well aware that we are facing perhaps the greatest challenge of our time—feeding a rapidly expanding, and ever hungry, global population,” said Dennis Treacy, executive vice president and chief sustainability officer, in a statement. “To do so we need to more than double our production of food, but not increase the land or other resources we are using in the process, a daunting task. Nevertheless, we believe the future is bright, and we fully understand that we have a responsibility to meet this challenge and feed the world in a sustainable way.”

The video is available at http://youtu.be/FxMHl5Gr2Yg. For more information, visit www.smithfieldcommitments.com.

Source: Smithfield Foods Inc.