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Q&A with Bill Lovette, Pilgrim's Pride, at Chicken Media Summit
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ill Lovette, president and CEO of Pilgrim's Pride, offers his take on the 2013 Chicken Media Summit in New Bern, N.C., with Andy Hanacek, editor-in-chief. 

New Consumer Products / Beef

Aurora Packing brings DNA-traceable kosher beef to market

aurora kosher beefKosher beef consumers in New York, Florida and California can now purchase the first kosher beef to be fully DNA-traceable back to the animal of origin, developed by Aurora Packing Co. in Aurora, Ill. The first distributor to market Aurora Kosher Choice Beef to dominant kosher markets in the U.S. is Shalom Farms, a kosher food distributor based in Bronx, N.Y. Aurora Kosher beef is the first kosher beef brand in the U.S. to offer DNA-traceability, which ensures adherence to kosher processing standards and superior quality, and verifies the exact origin of individual cuts of beef. Each animal is DNA-sampled at every stage of the production chain. Aurora Kosher cattle are raised in the Midwest, within 300 miles of Chicago, and finished on corn for exceptional flavor and tenderness.

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Mike Helgeson, CEO of GNP Co., discusses goals and successes of the 2013 Summit with Sam Gazdziak, Independent Processor editor.
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