Meat and Poultry Industry News

Jimmy Dean unveils new packaging for breakfast line

Timed to October's celebration of National Sausage Month, Jimmy Dean brand announced the introduction of a new packaging look for its line of convenience breakfast products. The packaging refresh, which features new graphics, product images and a contemporized brand logo gives the brand's breakfast products a consistent look and feel across the entire product portfolio, including Jimmy Dean breakfast sandwiches, breakfast bowls, skillets, omelets, pancakes & sausage, quesadillas, and all Jimmy Dean Delights product offerings.

The company states that with updated food imagery displayed prominently along with a new quality seal guaranteeing an enjoyable eating experience, the new look stimulates appetite appeal while reinforcing the great taste and high-quality ingredients that consumers can expect from every Jimmy Dean product. In addition, softer fonts and an updated brand logo give the brand a modernized look while still remaining authentic to the original Jimmy Dean branding. The new look also features easy-to-read flavor banners and a clearly marked count size to communicate the servings along with heating instructions in both English and Spanish for multilingual consumers.

As part of the overall packaging refresh, the Jimmy Dean Delights line of better-for-you frozen breakfast products is also receiving an updated look to differentiate the line on shelf while easily communicating key nutritional information to consumers. The new Delights packaging features a varied color scheme comprised of green and yellow hues while conveying a "better for you" look and feel in a format that is still consistent with the Jimmy Dean master brand packaging.

"This contemporary new look was created to provide consistency and immediately grab consumers attention, making it easier to find their favorite Jimmy Dean products on shelves," said Amy Grabow, VP, Marketing, Jimmy Dean. "We've also created a distinct new look for our popular Delights line that communicates a 'better for you' message while staying true to the Jimmy Dean brand persona."

Consumers can begin to see the new look in grocery stores nationwide beginning immediately with the launch of new Jimmy Dean Snack Size Ham & Cheese Biscuit and Jimmy Dean Snack Size Maple Sausage Biscuit sandwiches. The entire convenience product portfolio is expected to make a complete transformation by November 2012. The Jimmy Dean brand is scheduled to roll out new packaging consistent with this new look for its line of refrigerated fresh roll sausage and fully cooked links and patties beginning in early 2013.

Source: Hillshire Brands Co.

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