Meat and Poultry Industry News / Sausage

Hillshire Farms goes back to roots in new ad campaign

November 7, 2012
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The Hillshire Farm brand is paying tribute to its farmhouse roots with a new advertisement showcasing the care and craftsmanship that goes into creating Hillshire Farm smoked sausage. The ad, created by Y&R New York, highlights the hickory flavor of Hillshire Farm smoked sausage and the taste and versatility of its smoked sausage offerings. This is the second television spot that is part of the brand's new direction to showcase its heritage, farmhouse roots and enduring commitment to quality.

"While the Hillshire Farm brand has grown over many years to adapt to the demands of our consumers, we have also stayed true to the original values of our founders," said Reggie Moore, vice president, marketing, Hillshire Farm brand. "This new ad highlights our iconic smoked sausage while telling the story of the taste, craftsmanship and the attention to detail that our brand has honored for over 75 years."

The new Hillshire Farm ad titled "Hickory" will debut today with thirty-second television spots airing nationally, as well as in markets across the country. In "Hickory," the viewer learns about how the Hillshire Farm brand uses hickory wood and other savory spices to flavor its sausage, and shows how this attention to detail can transform any smoked sausage dish into a rustic feast.

Source: Hillshire Farms Co.

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