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Home » The ‘Cure’ for the common ham
Processor Profiles

The ‘Cure’ for the common ham

Hormel Foods will celebrate the Cure 81 brand’s 50th anniversary in 2013, having instituted a complete overhaul of the line backed by extensive consumer research.

By Andy Hanacek
November 15, 2012
KEYWORDS Hormel Foods / cure 81 / brand overhaul / ham processing
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Even the greatest consumer brands in history have had to undergo some alterations to keep them fresh and relevant to the public.
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Exclusive interview with Mike Helgeson, GNP Co., at Chicken Media Summit
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