Over the four weeks ending April 19, 2026, beef generated $3.56 billion in retail dollar sales, up 7.5% year over year and outpacing competing proteins like chicken and pork.
Missouri cattle producer and Cattlemen’s Beef Board Secretary-Treasurer Kalena Bruce draws on Beef Checkoff-funded research and her own experiences as a producer, wife and mom to examine how consumers are approaching beef purchasing decisions today.
USMEF applauds a recent breakthrough with Saudi Arabia, in which Saudi officials agreed to remove barriers that had effectively locked most US beef out of the market for the past dozen years.
Multiple program areas are eligible for funding, including promotion, research, foreign marketing, industry information, consumer information and producer communications.