Sara Lee Premium Meats has taken steps to further improve and build upon these product offerings.

Through its highly visible “Make the Switch” campaign, the company has energized the turkey category and amplified awareness of the JENNIE-O brand across its product lines.

Eckrich, part of John Morrell Food Group, a subsidiary of Smithfield Foods, has launched Bacon Lovers Deli Meats, a new deli meat line made with real bacon, available in five varieties.

GNP Co. has announced the expansion of its Just BARE® chicken line to the deli and frozen retail categories.

The frozen products are all natural with nothing added, and the two new deli options offer all natural ingredients with no added phosphates.

Sara Lee Deli Herbed & Seasoned deli meats offer consumers new, premium-quality varieties with unique flavors.

Sara Lee Deli has launched its new “Life’s Not Perfect…But Your Deli Meat Can Be,” social media campaign.

As a committed participant in the National Sodium Reduction Initiative (NSRI): a nationwide effort to cut the salt in packaged and restaurant foods by 25 percent by 2014: Butterball LLC launched its lower-sodium deli products at the International Deli Dairy Bakery Association’s (IDDBA) annual conference.

West Liberty Foods is pleased to announce the introduction of its Peel & Reseal packaging system for their private-label customers.

Bar-S Foods introduces Deli Shaved Oven Roasted Chicken Breast Lunchmeat to its already popular Deli Shaved lunchmeat line.