The Canadian Meat Council, Consejo Mexicano de la Carne and the Meat Institute formalize their ongoing work to improve trade, reduce regulatory barriers and enhance information exchange within North America.
Seminar highlights innovations and the value and versatility offered by U.S. beef and pork cuts when used in home-meal replacement and restaurant meal-replacement items.
USMEF Vice President of Economic Analysis Erin Borror is appointed to the Agricultural Technical Advisory Committee for Trade in Animals and Animal Products.
The trade mission team received market briefings from USDA and in-country USMEF marketing staff before touring a packing plant and several retail outlets, witnessing USMEF marketing initiatives at work in-market and attending Expo Carnes, the largest meat industry trade show in Mexico.