The National Provisioner reports on the people, products and processors that lead the way in innovation in the meat & poultry industry to the full spectrum of processing companies.
EVERY MONTH, THE NATIONAL PROVISIONER COVERS:
• Food Safety: solutions and strategies processors use to keep food safe
• Processing Technology: highlighting current innovative practices on the processing floor
• Packaging Technology: from materials to technology and technique, the right package ensures the highest quality
• Ingredients & Formulations: R&D departments are innovating to meet consumers’ demands for higher quality products
• Tech Showcase (New Products): the latest and greatest operations, formulation and food safety solutions on display
Total Magazine Circulation1
19% of subscribers purchased a product or service advertised.
69% visited an advertiser's website.
30% requested additional information directly from an advertiser.
Percentage of The National Provisioner subscribers currently engaged:2
“I think it’s a solid source of news that has delivered for many years.”
“Comprehensive with a lot of information regardless of personal interest.”
Independent Processor is the only media brand dedicated to meeting the unique information needs of processing professionals running small and mid-size companies, which is supported by the industry associations serving this segment of processors. Independent Processor is the official magazine of the American Association of Meat Processors (AAMP), the largest national meat trade organization in the country.
MONTHLY EDITORIAL FEATURES
• Product Focus: Industry experts and processors participate in in-depth discussions about specific proteins or types of products, including new products and consumer trends.
• Cordray's Corner: Dr. Joe Cordray of Iowa State University offers tips on how small processors can improve their products and discover niche markets.
• Growth Opportunities: Where everything is moving a mile a minute – from new products to new technology and equipment - learn what is pushing growth in the industry.
• Higher Education: A report on the universities and schools that are providing the next generation of meat industry professionals, courtesy of the American Meat Science Association.
• AAMP Exclusives: The American Association of Meat Processors contributes exclusive, original articles and legislative updates.
• AAMP members also receive 15% off published rate card rates.
2020 NEW DEPARTMENTS INCLUDE:
• Production Focus - Ingredients
• Production Focus - Operations
IPPE Exhibitor Package (December 2019 and January 2020)
• December: 1/3 page profile & pre-show eBlast
• January: BOGO, 1/3 page profile & pre- and post-show eBlasts
Source Book Packages (April)
The National Provisioner Source Book engages a community of professionals across the full spectrum of companies that process meat, poultry and seafood through a monthly magazine, website and twice weekly eNewsletters.
Food Safety Report Sponsorship (March)
• Full or half page ad
• Company/product profile
• Article Sponsorship
• Logo on promotional eBlast
The Top 100 Processors Report (May)
The National Provisioner’s annual Top 100 Processors list and report is the most extensive, easy-to-use ranking of protein processors from top to bottom. Our editors (not third-party callers) contact their network of processors directly, bringing the most accurate representation of the industry that you can find anywhere.
Processor of the Year (June)
For a quarter-century, The National Provisioner has honored the top meat and poultry processor in its annual Processor of the Year story in the June issue. Align your branding message with one of our most-read cover stories, as the editorial staff of The National Provisioner highlights the most successful, innovative and progressive processor for the current year.
Sponsorship opportunities available online, webinar, and leads include:
• Beef • Pork • Turkey • Veal • Lamb • Seafood • Food Safety • Sustainability • Packaging
The National Provisioner continues its partnership with the Meat Industry Hall of Fame to elevate this prestigious recognition across the protein processing industry through a special supplement published with The National Provisioner’s December 2020 issue with additional distribution at The International Production Processing Expo (IPPE) and at the dinner/gala in Atlanta in 2021.
Put your brand front and center with a Digital Edition Sponsorship as our dedicated readers access our intuitive, personalized and modern digital edition. Readers can interact with, scroll through and even listen to the articles each issue. We even offer readers an ever evolving, personalized content stream based on their content choices — all to boost engagement even further. Enhance your visibility further with a Persistent Banner Sponsorship. This positions your fixed, clickable banner ad at the bottom of the digital edition. Finally, our intuitive digital platform tracks ad engagement and click-metrics in order to provide insight into how your content is performing.
Increase your impact with the two packages that allow you to take full advantage of our digital edition capabilities.
(Limit one sponsor per month.)
(Limit one sponsor per month.)
As readers scroll through the issue, ensure you’re seen with a Persistent Article Banner that runs at the bottom of the screen in both desktop (728 x 90) and mobile (320 x 50) versions.
Online Display Ads are an effective way to create clicks to your website. The National Provisioner aligns its website with Internet Advertising Bureau’s (IAB) standards in static or animated ads that appear throughout the pages of The National Provisioner’s websites. Our responsive design means editorial content and advertising is presented in a readable and engaging manner for viewers across all devices.
Average Website Pageviews1
(July 2019 - Dec. 2019)
|Super Leaderboard||970 x 90||728 x 90||320 x 50|
|Leaderboard||728 x 90||728 x 90||320 x 50|
|Pushdown||970 x 90
(expands to 970 x 415)
|728 x 90
(expands to 728 x 315)
|320 x 50
(expands to 320 x 415)
|Billboard)||970 x 250)||728 x 90)||320 x 50)|
|Half Page||300 x 600||300 x 600||300 x 250|
|Wide Skyscraper||160 x 600||160 x 600||300 x 250|
|Medium Rectangle||300 x 250||300 x 250||300 x 250|
|HOME PAGE ONLY||DESKTOP||TABLET||MOBILE|
|Rectangle Ad||180 x 150||180 x 150||180 x 150|
|Adhesion Banner||950 x 90
(expands to 950 x 460)
|728 x 90
(expands to 768 x 768)
|320 x 50
(expands to 320 x 480)
A topic sponsorship on provisioneronline.com allows you to target visitors engaged with content around a specific topic that relates to your company and product. This sponsorship includes a leaderboard, wide skyscraper, left-side skyscraper and middle medium rectangle ad. Two sponsors are available per topic.
65% of users are accessing exclusive content online
Enhance your online advertising program with ONLINE RETARGETING. Retargeting tracks industry professionals visiting provisioneronline.com and then displays your ads to these professionals again as they travel to other websites. As a result of this increased visibility, your brand will enjoy greater post-impression recall and convert The National Provisioner's browsing customers into visitors to your website!
Purchase online display ads on provisioneronline.com with a minimum of 10,000 impressions. Contact your sales rep for position availability and CPM pricing. Purchase a minimum of 300,000 Retargeting Impressions for 30 days.
Our eNewsletters deliver useful and timely industry news and information to our digital subscribers who request them. We offer the following eNewsletters to our subscribers:
Twice weekly source for the latest news, analysis, consumer trends, food safety updates and processor innovations, educational videos, and more including special "Breaking News" editions.
The expanded content concentrates on 5 Key Topics of Interest:
• industry & supplier news
• new products
• research & trends
• food safety
• new ingredients
The National Provisioner’s eNewsletter, Provisioner Prime, has 10,989 opt-in subscribers.1
Monthly newsletter that features news and innovations from the small and mid-sized meat & poultry market, trends impacting the industry, news on upcoming shows and seminars, and more.
Delivered right to the inbox of 2,090 industry professionals within the small to mid-size protein and processing market.3
Classified ads offer a simple way to promote your product and brand when you're on a budget. Classifieds can help with selling equipment, products, and services, announcing business opportunities, hiring expert employees and more.
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