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Home » Lead Generation

Lead Generation

Back button. BACK TO MEDIA KIT HOME
Download as PDF
eBOOKS
CUSTOM eNEWS
eBLASTS
WEBINARS
ABM
COST PER LEAD
ADVANCED TARGETING
DRIP
eBOOKS

Sponsor a unique collection of National Provisioner articles designed as a downloadable digital eBook and leverage the most influential and respected construction industry media brand while generating high-quality leads! We will handle all publishing details from design, production and hosting on provisioneronline.com to marketing to The National Provisioner's community of meat, poultry, and processing professionals and gathering leads for your business development efforts

Sponsorship Packages:
You Receive... Single-Sponsor Multi-Sponsor**
Full page ad 3 1
Logo on cover (Linked to your website) ✔ ✔
Sponsor article* (1,000-1,200 words) 3.5 1
Logo on deployment eBlast ✔ ✔
Leads from deployment eBlast ✔ ✔

*Not required
** 3 sponsors minimum

Food Safety eBook
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CUSTOM eNEWS
Custom eNews

Co-branded with The National Provisioner to boost deliverability, connect with readers and acquire leads! Custom eNewsletters include your own proprietary editorial or educational content including:

  • White papers
  • Case studies
  • Testimonial, interview, Q&A videos
  • On-the-job tips
  • Archived webinars or podcasts
  • Industry reports or facts & figures

Requires up to 6 links of editorial, educational, non-ad copy/non-commercial content. Publisher has the right to refuse content.

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eBLASTS

Email Blasts, also known as eBlasts, are specialized emails focused on product information, video sharing, literature distribution, event announcements and more. We deploy your multi-sponsored or exclusive single-sponsored eBlasts to a targeted audience of relevant industry professionals.

Meat, poultry, and processing professionals will receive immediate access to your product information, video or literature. And since they know and trust the content of The National Provisioner, your email to them will enjoy a higher open rate and thereby a greater number of leads!

The National Provisioner eBlasts
eBLAST TYPE EXCLUSIVE MULTI-SPONSOR
Auction eBlast | Promote your company’s upcoming auction. x -
Event/Webinar Spotlight eBlast | Showcase your event or webinar. x -
Focus On eBlast | Showcase articles on one specific industry topic. x x
Integrated Showcase eBlast | Showcase a product and/or service with a digital component. - x
Must See eBlast | Showcase a product and/or service. x x
Must-Visit eBlast | Promote your tradeshow presence. x x
Post-Show eBlast | Promote your tradeshow highlights after the show. x x
Sneak Peek eBlast | Sponsors an upcoming article. x x
Sneak Peek - In Case You Missed It eBlast | Sponsors an article that appeared in a recent issue. x -
Sponsored eBook eBlast | Promote your eBook. x x
Video Booth Tour eBlast | Showcase videos from your tradeshow booth. x x
Video Spotlight eBlast | Showcase your videos. x x
White Paper eBlast | Promote your relevant white paper or case study. x x

*NEW* Company Content eBlast

Looking to speak directly to our audience with all of your own content and ads? We now offer Third-Party eBlasts that deploy your message straight to our qualified audience of meat, poultry, and processing professionals AND provide post-deployment email stats. Company Content eBlasts require 30 days’ lead time.

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WEBINARS & ONLINE EVENTS
Webinar Statistics

The National Provisioner Webinars are an ideal platform to both educate and sell to a pre-qualified audience at the exact same time. Pair with a topic or trend expert to discuss common challenges while pitching your product or service solution. Or maybe the expert is you! Plan your webinar today and receive a turnkey marketing program collecting more than 280 average registrant leads.3

 

Editorial Webinar Sponsorship

Align your company and its offerings with relevant content while receiving the branding, visibility and LEAD generation through The National Provisioner's Editorial Webinar Sponsorships. We take care of everything — the recruitment of leading industry experts as speakers to marketing targeted at an audience of your potential customers. Our Editorial Webinars bring you high-quality educational content and are available in exclusive and multi-sponsored options.

 

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ACCOUNT-BASED MARKETING

Account-Based Marketing (ABM) allows your company to target your prospects by company or organization with more-precise messaging. ABM allows our products to open doors and deepen engagement with employees of specific companies you are looking to reach. Companies using ABM generate 200% more revenue for their marketing efforts compared to those that don’t!1

Target Audience Less Wasted Messaging Qualified Leads

 

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ADVANCED TARGETING

Serve your message to a customized audience using Advanced Targeting. Advanced Targeting is a strategic approach that drives personalized outreach efforts to our audience based on their behavior, engagement, and interests. Enhance digital campaigns by reaching specific users, allowing for more-precise creative and tailored messaging directed at your target market.

IDENTIFIABLE CONTENT INCLUDES:

  • Articles Read
  • Browser Used
  • Webinars Viewed
  • Emails Clicked
  • Topics of Interest
  • Website Topics
  • White Paper Downloads
  • Events Attended
  • And many others!

CASE STUDY EXAMPLE:

Traditional Versus Advanced Targeting Audience

 

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COST PER LEAD

Promote your content to our 1st party-data users and receive a predetermined number of leads based on your lead goal or marketing budget. Lead reports are comprised of leads that fill out a custom form hosted on BNP’s platform. BNP-hosted, gated content (such as white papers or videos) will be supplied to the user after the form is completed. Campaigns will run for 90 days or until goal is met.

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DRIP

Drip Marketing allows your marketing to be presented to the customer over a longer period of time to help your product or service stay top of mind! This constant flow of marketing sets your business up for more engagement opportunities and exposure.

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LEAD NURTURING

Lead Nurturing is the purposeful process of engaging a defined target group by providing relevant information at each stage of the buyer’s journey. Utilizing our marketing automation and first-party data users, we can move your prospects that have been cultivated through lead generation efforts to the point where they become paying customers.

Lead Nurturing Lead Nurturing
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SOURCES REFERENCED
  • *Media Owner's Data (July-September 2020 Averages)
  • **The National Provisioner June 2020 BPAWW Interactive (All Website Data)
  • ***BNP Average Webinar Stats
  • 1. FLIPMYFUNNEL
  • 2. The National Provisioner Average Webinar Stats
  • 3. BNP Market Research Webinar Attendee Interest Study, July 2016

 

MORE MARKETING SOLUTIONS
Brand Awareness Brand Awareness
Lead Generation Lead Generation
Content Marketing Content Marketing
Market Research Market Research
Events Events
Buyer's guide Directories
Buyer's guide Asset Development

 

INDUSTRY RELATED BRANDS FROM BNP MEDIA
Beverage Industry Candy Industry Cannabis Products Dairy Foods Flexible Packaging Food Engineering Food Master Packaging Strategies Packaging Strategies NEWS Food Safety Independent Processor Prepared Foods Refrigerated & Frozen Foods Snack Food & Wholesale Bakery The National Provisioner

 

CONTACT US
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Troy, Michigan 48084
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ABOUT BNP MEDIA

BNP Media is North America's largest privately owned B2B media company providing superior content and events across a diverse group of industries. We're committed to connecting our customers to their customers through magazines, eNewsletters, websites, events, continuing education and market research.

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The National Provisioner

The National Provisioner February 2021 Cover

February 2021

Check out the February 2021 edition of The National Provisioner, featuring the 2021 Seafood Report, Meat Science Review, freezing and chilling technologies, packaging trends and much more!

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