Just BARE Chicken launches 3rd annual consumer challenge
Just BARE Chicken announces its third-annual Just BARE Chicken +5 Ingredient Challenge that's built on the brand's philosophy of "less really is more—in cooking and in life." The challenge gives consumers chances to win prizes that total more than $13,000 for simply choosing a favorite Just BARE Chicken product and five ingredients or voting on simple, delicious chicken recipes created from the ingredient lists submitted as part of the challenge. The focus on simplicity is central to Just BARE, a brand of nothing but all natural chicken that offers no antibiotics, added hormones or additives, but grain and vegetable fed and third-party certification from the American Humane Certified® Farm Program.
"Cooking with a 'less is more' philosophy is about more than a chicken recipe with just a few ingredients. It's about celebrating simplicity and well-being in the kitchen. We are encouraging home chefs to think healthy, be surprising and get inspired from one another," said Julie Berling, director of brand advocacy for Just BARE.