Research: Certified Angus Beef brand resonates with consumers
A nationwide study confirms that the premium quality of the Certified Angus Beef brand resonates with consumers. Seventy-five percent of those interviewed by Firebox Research & Strategy of Beachwood, Ohio, ranked the Certified Angus Beef brand logo as representing the highest quality Angus beef available. Moreover, they said they would pay more for it in restaurants and grocery stores.
The research builds on findings from 900 in-store intercepts in 2007 and focus groups in 2010. The latest information adds results from 900 U.S. store intercepts in 2013, as well as a Web survey of 1,100 consumers from the United States and Eastern Canada. Participants in the studies were age 35-54, 75% women and 25% men, with annual household income of $50,000 or more, who consume beef at least once or twice per week.