Rabobank: Structural changes needed to keep U.S. beef industry competitive
Rabobank has published a new report on the U.S. cattle industry, calling for changes in the way beef is produced in order for the industry to remain competitive. In the new report, “Ground Beef Nation,”, Rabobank says that changing consumer preferences and a production model tailored to production of top-shelf steaks has put the U.S. cattle industry in a position of losing market share to competitive proteins.
“The industry must change to a production model that determines the best end use of an animal as early as possible, in order to compete in a ‘ground beef nation’”