John Morrell Food Group begins partnership with Nathan's Famous Co.
John Morrell Food Group, a division of Smithfield Foods, announced the beginning of an exclusive licensing agreement with Nathan's Famous Inc. to manufacture and sell branded hot dog, sausage and corned beef products at retail stores nationally. The agreement commenced in the beginning of March 2014.
"We are very excited to launch our new partnership with John Morrell Food Group," said Eric Gatoff, chief executive officer of Nathan's Famous. "It will allow our very successful retail licensing program to finally achieve a truly national sales, marketing and distribution footprint."