The National Frozen & Refrigerated Foods Association (NFRA) and leading brands are reaching out to a new target audience this October for their annual Cool Food for Kids promotion. NFRA is partnering once again with curriculum specialists Young Minds Inspired and has developed an education program for consumer science teachers and their students, grades 6-12, with a classroom poster and activities focused on telling the farm-to-fork story and developing chef-inspired, balanced meals.
“We’re educating the next generation about the benefits of frozen and refrigerated foods,” said Skip Shaw, NFRA’s president and CEO. “These kids are our future shoppers, and they’re already invested in learning to cook. This program focuses on telling the farm-to-fork story showing how frozen food is real food… just frozen, which supports NFRA’s overall PR messaging.”