It should come as no surprise to anyone who has paid attention to shopper trends, but consumers are looking to shop healthier at the deli. After all, they are shopping for better-for-you products everywhere else at the grocery store, so why not the deli? The trick is to find a standard definition of “healthy.” Ask five different shoppers and you’re likely to get five different responses.
“Healthy has meant a lot of things over a period of time, from calories to sodium content to fat content to protein content,” says Sudheer Kosaraju, marketing manager for Hillshire Farms.