The Beef Checkoff is offering a new toolkit to help supermarket retailers and their on-staff registered dietitians make their store a health and wellness destination for consumers. The "Go Tasty, Go Lean" toolkit contains turnkey materials proven to drive beef sales and purchase intent.
This new resource is the result of a multi-phase research project the Beef Checkoff conducted with the assistance of supermarket registered dietitians, to evaluate the impact of highlighting fresh beef as part of in-store wellness efforts led by supermarket registered dietitians. The result was a significant sales lift for the beef cuts featured and strong purchase intent reported by shoppers.