Sara Lee Foodservice announced that the free Hillshire Farm American & Ethnic Sausage Menu Guide app is available for download, helping chefs and foodservice operators simplify meal creation, generate menu ideas, and increase sales. In addition, the tool educates users on beer flavor profiles and characteristics, allowing operators to create the perfect, and profitable, sausage and beer pairing for seasonal events like Oktoberfest and game time.
“The Hillshire Farm Menu Guide App is a unique way for foodservice operators to develop beer and sausage menu pairings or to create on-trend sausage specials that will turn heads and profits,”said Matt McGuire, director of marketing, Sara Lee Foodservice. “Operators can either leverage their current beer lineup or stock seasonal brews to pair with Hillshire Farm sausage to create new crowd-pleasing flavor pairings that will enhance their current menu offerings.”