I recently had an opportunity to speak at several conferences about the business case for sustainable protein production. While preparing, I gave a lot of thought to how individual companies and industry can collaborate and respond more effectively to stakeholder questions about sustainability. I want to recap the key messages shared during these presentations.
To understand the focus on and business case for sustainable chicken, beef and pork production and processing, you must first accept that sustainability is not a fad. It’s not a program of the month, sales pitch or marketing ploy. In addition, sustainability is not solely about being green.