For the past decade, Chick-fil-A, for one, has quietly been phasing out trans fats, artificial food dyes, high-fructose corn syrup and some preservatives without alerting its consumers, unless they ask. Currently, Chick-fil-A is experimenting with a new peanut oil that doesn’t contain TBHQ, a chemical that extends the shelf life of oil but can be unhealthy in large doses, reported Business Week.
Despite whether consumers are aware of ingredient changes, they do view harder or rougher textured foods as having fewer calories, according to a recent study from University of South Florida.