As families across the U.S. prepare to celebrate the holidays with their loved ones, one in seven Americans will turn to the country's vast system of food banks for their holiday meal. Uniting in the fight against food insecurity, Smithfield and country music star Kimberly Schlapman of Little Big Town have joined forces to help alleviate the high demand for protein and raise awareness for those in need.
Consumers can contribute to the donation by sharing their good deeds this holiday season using the hashtag #LendAHam. Each time an act of goodwill along with the hashtag is posted on Twitter or on the Smithfield Facebook page (Facebook.com/CookingwithSmithfield) between November 17th and December 24th, Smithfield will donate one serving of protein to a local food bank, up to one million servings.