Thirty C-Suite level executives from meat and poultry companies big and small have added their voices and faces to a new video highlighting facts about today’s amazing meat and poultry industry. The video called “Amazing Meat” shares the numerous benefits of the U.S. meat supply delivered by the industry’s leaders themselves including affordability, nutrition, food safety, animal welfare and more. It was produced by the American Meat Institute (AMI).
“This video is the latest step in our ongoing efforts to show the consumers who we are, what we do and how we do it. Our bountiful, safe and affordable meat supply is something we are fortunately able to rely upon without thinking much about the people or the hard work that made it possible. We are happy in this video to show consumers the people behind the products,” said AMI Senior Vice President of Public Affairs and Member Services Janet Riley. In addition to business executives, leading animal welfare expert Temple Grandin, Ph.D., professor of animal science at Colorado State University, makes an appearance in the video to explain the progress that she has observed in animal handling in meat and poultry plants.