Has there ever been a point in history when consumers have so actively demanded an information exchange about the foods we eat? Well, perhaps. After all, we used to hunt and forage for our foods, which was a pretty direct engagement. However, this age of social media and immediate argument both for and against food production may seem like the biggest barrage that we’ve ever faced as an industry.
Consumer confidence, relative to global meat production, is often shaken or undermined by shared misinformation. Regardless of its intent (deliberate or misguided), misinformation really provides opportunity for development of a forum for our industry to tell our story. For years the meat industry has resided in the wings in hopes that our meat products and our brands would speak for themselves. And they did, to a point.