Perky Jerky, the premium line of beef jerky, landed in over 220 high-end specialty retailers and supermarkets across Japan and South Korea in October 2014, with plans to be in China by January 2015. Its American ultra-premium turkey jerky line has experienced strong sales in its first several weeks in both Japan and Korea, with projected sales in the two countries alone to hit $3 to $5 million in the next year.
Global snacking accounts for $374 billion in sales, and health-minded consumers are driving growth in non-sugary, meal replacement type of snacks [Nielsen, September 2014, “Snack Attack” report]. Perky Jerky recognizes great potential in the Asian market with its ultra-premium, all natural, healthy profile and the fact that turkey is considered a delicacy in Asia. Based on jerky’s trajectory as one of the fastest growing snacks in the U.S. along with the globalization of foodie culture, the brand is primed for success.