With the Super Bowl coming up at the end of the week, The National Provisioner editorial staff thought it would be fun (and valuable) to reach out to the National Beef Cattlemen’s Association (NCBA) to get some perspective on beef trends you might see in the game-watching party atmosphere. What follows are thoughts from Dave Zino, Executive Chef for the Beef Checkoff, on how beef is a contender in the minds of football fans across the country.
Q: When it comes to tailgating, burgers are up there along with chicken wings and sausages, bratwurst and the like — do you see that same popularity translate into Super Bowl-watching parties as well? Or is there another use of beef that rises up for the “big game”?