Johannes Schmid-Wiedersheim, 38, has been the new Brand Management Director for IFFA & Texcare at Messe Frankfurt since Jan. 1, 2015. In this position, he is in charge of the international IFFA and Texcare trade fairs in Frankfurt and responsible for the expansion of the company’s worldwide portfolio of events in the food technology and textile care sectors, which currently includes events in Argentina, China and Russia.
Both event brands, IFFA and Texcare, are part of the Technology & Production Division of Messe Frankfurt, which is responsible for all the company’s investment-good fairs. With 26 events of this kind around the globe, Messe Frankfurt promotes the international transfer of technology and knowledge in the world’s most demanding and rapidly growing markets.