The American Meat Science Association (AMSA) is pleased to announce that, Drs. Ted Schroeder, Gary Smith, and Eric Berg, will be the featured speakers in theAMSA 68th Reciprocal Meat Conference (RMC) Implications of Growing Social Interest in How Meat is Produced in the U.S. symposium, on Monday, June 15. This session is designed to elevate awareness and initiate focused discussion on how RMC attendees can most effectively understand and respond to growing public interest in how meat is produced, processed, and marketed within the U.S.
Economic Implications of Growing Social Interest in How Meat is Produced in the U.S.: Amazing strides have been made in increasing production efficiency and providing low cost food products to consumers. However, this does not always fully align with all consumer preferences. In an affluent society, with low cost food, consumers develop perceptions and preferences regarding food products that can create conflict and uncertainty. Contested social issues, food labeling, and food regulation debates result. Policy tends to mimic public sentiment in a crude and imperfect way. However, policies must be made with consistent careful assessment of economic and social consequences. Join us as Ted Schroeder, Ph.D., Professor from Kansas State University discusses what this means for the U.S. meat industry and the challenge that these different supply chains might have.