The sharp rise in Chipotle’s growth is often attributed to the company’s marketing of “Food with Integrity” — in particular, its animal-welfare standards. Chipotle’s standards, however, also come at a cost. When a pork supplier pulled out of the program earlier this year, the restaurant had to stop serving carnitas at one-third of its locations.
There’s a better way to tap into consumers’ desire for humane treatment of food animals without sacrificing availability or affordability.