The U.S. meat market was valued at approximately $68 billion in 2013 and is projected to reach $84 billion by 2018, according to Canadean’s 2015 “Consumer and Market Insights: Meat Market in the U.S.” report. In the face of this anticipated expansion, meat and poultry processors will face increased pressure to identify ways to remain competitive while also catering to consumers’ ongoing preference for high-quality, environmentally responsible and visually appealing food products.
In response to this pressure, many processors are turning to flexible solutions that can improve these attributes. In fact, according to The Freedonia Group Inc. World Pouches 2014 study, global demand for flexible packaging pouches will reach $37.3 billion by 2018 — a projected 6.2 percent annual increase.