There’s something mysterious about the craft of a meat cutter. Brute strength yet finesse with a knife, brought up with tradition yet fueled by innovation, rough-handed yet revered—butchers have risen to rock star status in today’s food culture. They are making the meat industry appealing, relatable, and downright sexy.
There has been a change in the way people look at food—a newfound appreciation for all things food and a culture of “foodies” interested in where their food comes from and how it gets there. Consumers are interested in joining the conversation and putting a face to the people who put food on their plates.