The Certified Angus Beef brand has named Takayoshi Hirayama as senior manager in Asia, where there is growing potential for premium U.S. beef. Hirayama will be based at the brand’s newly opened office in Tokyo, where he’ll guide brand sales and marketing for beef packers, distributors, restaurants and retailers.
“As we continue investing in this region, we’re excited to welcome the tremendous market knowledge and credibility Hirayama brings to the table,” says John Stika, Certified Angus Beef brand president. “His skills as a long-time mentor and beef expert allow us to fully engage our foodservice and retail partners and invest in their futures.”