Consumers are becoming more interested in breakfast meats and sandwiches – either eaten at home or on the go. In turn, breakfast has seen a resurgence in savory recently, giving rise to increased meat consumption in the morning hours.
“Consumers look for food that will give them sustained energy at breakfast time,” says Nick Meyers, retainer services consultant for The Hartman Group, Bellevue, Wash. “Protein is key here and has been instrumental in the rise of breakfast meats in consumer esteem.”