Sustainability is top of mind for the meat industry, both for improving efficiency and managing resources. Demonstrating a commitment to sustainability can also be good for the bottom line.
A majority of respondents to a 2014 Nielsen survey of 30,000 consumers in 60 countries expressed a willingness to pay more for products from companies committed to positive social and environmental impact. The same survey also indicated that consumers want companies to be transparent and honest about their sustainability efforts.1