TOMRA’s Common User Interface (CUI), designed by TOMRA Sorting Solutions (TOMRA) and Design Partners, received this year´s International Design Excellence Award (IDEA) at a gala ceremony in Seattle, US, on the 22nd August. The IDEA is one of the world’s most prestigious design competitions, already in its 35th year and is organized by the Industrial Designers Society of America (IDSA). From more than 1,700 products entered IDEA 2015 28 Gold, 53 Silver and 83 Bronze winners across 20 categories were selected.
TOMRA’s CUI has been recognized with silver in the category “Digital Design”. Judging criteria were such as innovation, benefit to the user, responsibility, visual appeal and appropriate aesthetics. The CUI is designed for the user to make sorting adjustments flexible and enabling user friendly control.