This year has been a very positive year for the fresh pork category. Pork has been a great value this year, especially compared with other proteins in the meat case that have been experiencing supply issues and higher prices. Thus far in 2015, we have had very positive pork sales and profitability at the retail level. As we move into the fourth quarter, we encourage retailers to promote pork products to consumers, as these will be very attractive options amid rising protein prices.
According to FreshLook Marketing, for the 52 weeks ending July 2, 2015, fresh pork sales increased 6.4 percent in dollar sales and 1.1 percent in volume compared to the same period a year ago. The average price of pork increased 4.9 percent during this time period.