As a member of the Millennial generation, I have gained a different perspective on the world we live in compared with earlier generations. Similar to most Millennials, I embrace social media and technology. Having a farming background has given me the insight to being both a producer and a consumer; however, being part of this generation has also shown me how far removed today’s consumers are from their food supply.

Usually, the way they receive their information about animal production is through the Internet. As the saying goes, “Don’t believe everything you read on the Internet.” This holds true for humane slaughter. There are tons of misconceptions about what actually occurs during processing, and that leads to confusion and rejection. Slaughter, in general, has always been the elephant in the room. Everyone knows it happens, but they aren’t sure how it happens and don’t want to ask because they may not like what they find out. I choose to approach this controversial topic with confidence because I think it is something that we need to discuss and bring to the foreground.